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Every great documentary, campaign or piece of content

starts with one thing: trust
 

The strongest stories grow from curiosity, genuine relationships and the trust people place in you. This is the thread running through everything I do – whether I'm producing TV documentaries, creating branded or social-first content, or casting contributors. This is what makes stories resonate long after the credits roll and the scrolling stops.

For 15 years I've had the privilege of helping broadcasters, brands, streamers and organisations tell authentic human stories.​ I've worked with Netflix, Hulu, the BBC, Nat Geo, CNN Create (CNN International's in-house branded content studio), Great Big Story (CNN's social video network), Investigation Discovery (Discovery ID) / Discovery+, ITV, VICE / i-d, Channel 4, SyFy, Oxygen, Channel 5 and Crime+Investigation.

I'm often brought on to projects where trust matters most, such as earning the confidence of contributors, uncovering difficult-to-access stories, directing sensitive interviews or helping brands create content that feels authentic rather than scripted. Whatever the format, my approach is always the same: listen first, build relationships and let great stories grow from there. Explore my portfolio

 

Today, I work across four complementary roles:

•  Documentary Film & TV Producer / Interview Director

•  Content Creator & Videographer (including UGC)

•  Real People Casting Producer

•  Commercial Storytelling Producer

Explore my services

My curiosity about people and their stories has taken me around the world – for work and in my own time. I've worked on many projects in the US (including field producing across 11 states), Europe, Asia, South America, Africa and Australia, meeting extraordinary people and connecting audiences across cultures.

Following years of living and working across the UK, US and Mexico, I'm now based between Manchester and London, UK.

 

Say "hi" - I'd love to hear from you!

© 2026 Louise Carroll

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